Not to worry. This article is not some preachy little piece that exhorts those in the gaming industry to abandon their trade and save the soul in the process. Rather, it suggests how gaming staff can take their soul to their workplace and bring about a small miracle within their ranks. And guess what? Incorporating spirituality in the workplace is good business!

I’ll let you in on a not-so-well-kept secret. The soul is “in.” Its advent has made life easier for managers. Its entry has given management new insights on retaining good people and getting the best output from them. Hogwash? Heresy? New Age gobbledegook? Not exactly. Employees of “spiritual” firms valued the ability to realize their full-potential as a person within the context of the workplace. In a nutshell, organizations perceived as spiritual get more from their employees and vice versa.

So, what is spirituality? A simple, yet fairly comprehensive definition of the concept was provided by Richard Eckersley: Spirituality is a deeply intuitive sense of relatedness or interconnectedness to the world and the universe in which we live. Thus, spirituality is not about religion; rather, it subsumes all religions. Spirituality is definitely about Self and Soul, and Self and Soul are inherent not just within individuals but in corporate entities as well.

Okay, I hear your protests. “We are talking about catering to gamblers, for heaven’s sake!” Introducing spirituality in casinos is like a hamburger joint targeting the Hare Krishnas. Maybe not. While gamblers as a group may appear devoid of spirituality, a careful study of gambling through the ages would probably indicate otherwise.

Kathryn Gabriel, in her excellently researched book, Gambler Way, writes, “Although it may seem to be a contradiction in terms, gambling is as spiritual as praying. Both activities seek divine affirmation and reversal of fortune.” The author cites myriad examples across various cultures and time frames to convince us, beyond doubt, of the spiritual underpinning of gambling. By taking us through Egyptian tomb-paintings, ancient Native American myths, medieval English churches, Chinese temples, Biblical references, and Hindu Scriptures, Gabriel asserts that the basis of gambling is indeed spiritual, though at times, the ones engaging in this activity may not be aware of its sanctity. A similar conclusion emerges after reading F. N. David’s 1962 book, Gambling, Gods, and Games.

In summation of her book Gabriel writes, “What ancients in both hemispheres seem to be saying is that gamblers, and especially gambling addicts, are, in a matter of speaking, spiritual seekers… In other words, the gambler, unbeknownst to him or herself, is looking for divinity. Sure, on the surface they are seeking economic fortune, but they are also seeking a personal transformation, for that feeling of invincibility and liberation, even if for only in the moment of exhilaration… Gambling addictions should not be viewed as inherently evil or immoral, but as a disease of the spirit that uses pleasure to avoid pain. It is not that they are weaker than most, for we are all caught in a cycle of pleasure and pain, but that their pain is more acute and their search for spirituality more urgent. In many Eastern philosophies, this dilemma is known as divine discontent, and as the native gambling myths show, such malaise is a necessary step in the process of becoming spiritual.”

It is time that the gaming industry takes a serious look at spirituality and how it can be incorporated within the work setting. The benefits are many and the costs insignificant. In an industry characterised by high labor turnover, spirituality can bestow the benefits of job satisfaction and a sense of purpose among the rank and file. An industry that has devotedly served as the punching bag for moralists and theologians, can, with the incorporation of spirituality, assert itself and its sense of purpose in the current postmodern social milieu. It is with the Spirit and Self that casinos could better address their target markets and probably improve their bottom line in the process.

Excerpted from Sudhir Kale's article on www.urbino.net

The survey, conducted Dec. 11-14, 2003, found 49% of Americans saying they had bought a state lottery ticket in the past 12 months, somewhat lower than the percentage measured in the 1990s.